[‘07 rank - Not ranked]
In an industry where innovation is key to agencies' survival, Aedhmar Hynes is someone who lives by example. Leading her firm's entrance into Second Life in 2006, Hynes went out on a limb proclaiming the importance of the virtual world in PR's future. While that prediction didn't turn out to be entirely true, her willingness to take chances and her foresight to recognize that the way PR practitioners communicate needs to change, is noteworthy. A fixture at the firm for 18 years, and CEO for eight, Hynes has a direct relationship with many of the firm's coveted and long-standing clients, including Xerox, IBM, Cisco, Philips, and Fujifilm. She is also a board member of the Council of PR Firms; a member of the Aspen Institute Roundtable on technology; a member of the Board of Trustees of the Arthur W. Page Society; and a member of the Foundation Board at her alma mater, the National University of Ireland, Galway.