National free wireless service could be coming soon

Wireless providers voice concern over free Wi-Fi; branded cartoons for marketers; YouTube forges ahead with full-length; and more.

A report from the Federal Communications Commission (FCC) opens the door for national, free wireless Internet service. The FCC should finalize rules and begin auctioning airwaves by mid-2009.

T-Mobile, which paid $4 billion a few years ago for airwaves that will be auctioned or abut those airwaves to be sold, fought the plan. The company says it could cause service problems for its paying customers.

Other wireless companies and lawmakers have also expressed concern about the plan.


Branded cartoons offer a new lesson to kids - and sponsors.

The New York Times writes about Andy Martin, the man who allegedly initiated a myriad of rumors about Sen. Barack Obama beginning in 2004.

YouTube began featuring 15 episodes of classic TV programs Star Trek, Beverly Hills 90210, and MacGyver, which the company announced on its blog. It says it's an experiment in video display and advertising.

Brandweek asserts that some brands, like McCormick spices and Wal-Mart, will do better than others during the current the economic downturn.

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