TORONTO: Richard Ellis has returned to McDonald's Restaurants of Canada, after three years as the VP of communications for McDonald's USA.
Ellis is now senior VP, communications and public affairs for McDonald's Restaurants of Canada, where he led PR from 2002 to 2005 during the height of the trans-fat debate. In his new role, he will also be responsible for the Ronald McDonald House Charities (RMHC) of Canada.
“A unique opportunity at the right time presented itself to me here in Canada ,and I jumped at the chance to relocate home,” Ellis told PRWeek. “I've always been really passionate about RMHC and about giving back to my community, so this new, combined role is both a business and personal dream job for me.”
Ellis said he is also excited to be working alongside John Betts, who was appointed president of McDonald's Restaurants of Canada in February, after serving in various management roles in the US. Betts worked closely with Ellis in the US.
“He's a terrific guy, a focused business leader… and I know he's going to do great things here in Canada,” Ellis said.
Before joining McDonalds in 2002, Ellis was president and CEO of Weber Shandwick Canada, where one of the agency's accounts was McDonald's.