1-800-FLOWERS.com and CBS have joined forces to create yet another holiday: Ex Day on October 16. The campaign is promoting CBS's new comedy series, The Ex List, and a specialty Ex Bouquet from 1-800-FLOWERS.com. On The Ex List, the character Bella Bloom, played by Elizabeth Reaser, is a flower shop owner who, according to a psychic, must go back through all her exes, as she has already dated "The One."
According to a study from Wakefield Research and quoted by CBS and 1-800-FLOWERS.com, 39% of people feel they let "The One" get away and more than 40% say they still have romantic feelings for an ex. Now, only two days before "Sweetest Day," people can re-connect with an old flame via flowers on Ex Day.
So far, The Hollywood Reporter and Crain's New York Business have reported on the new holiday. No word yet if Hallmark has started making Ex Day cards.
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