McDonald's also reported strong third quarter sales, with a 4.7 percent sales increase in the US, and 7.1 percent global increase. The company attributes part of its third quarter profit to dollar menu sales and its focus on the value message.
Some question whether revelations that the Republican Party spent more than $150,000 on high-end clothing for Sarah Palin and her family will undermine Palin's attempt to appeal to voters through being an outdoor-loving hockey mom.
Despite a projected dim future climate for TV advertising, Fox News has signed multi-million dollar deals with a number of its hosts and anchors.
Both Barack Obama and John McCain have placed a strong emphasis on attempts to secure support from Hispanic voters, but recent polls show McCain is lagging behind among this demographic.