An agency source recently told me that he's having trouble convincing clients to get on Twitter, because they still feel burned from Second Life. Mostly, the clients don't believe they have a sizable audience on Twitter, so they don't want to invest in another ghost town, he says.
I suppose this is the risk of being an early adopter, they'll be some misses. But I wonder if others have faced a similar problem: are your clients more skeptical of social media because of some misses, like Second Life?
Also, stay tuned PRWeek
's upcoming feature on November 3 about Comcast and Cisco using Twitter.
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