Companies shift ads to focus on frugality

Ads focus on product's brand value; Chamber to spend $35 million to keep Dems out of the Senate; Cookie Poll says Obama is leading; and more

Companies like Bayer, ConAgra, Yum Brands, and Procter & Gamble have shifted their advertising messages to focus on frugality and brand value.

Marketers, says The Wall Street Journal, are looking at the best deals to offer, and if they will resonate but notes that "special offers carry risks. Experts warn that discounts and other price-based promotions can "train" consumers to avoid paying for a product or service when it isn't on sale."

And, now, restaurants are feeling the pinch, too, and are offering free side orders to lure in customers.


The US Chamber of Commerce plans to spend about $35 million in advertising to prevent Democratic dominance in the Senate.

The Busken Cookie Poll points to Senator Barack Obama as the leader in the presidential election.

The Associated Press said it will cut $9 million from membership fees to retain member newspapers that have expressed dissatisfaction about the prices.

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