Mattson's efforts help the Crocs brand hit its stride

While in the delivery room waiting to give birth to twins last December, Tia Mattson, senior PR and communication manager for Crocs, was busy writing a press release. Given her dedication, it's not surprising that the Colorado-based shoe company hit 1 billion media impressions last year, a number it will likely surpass in 2008.

by Tanya Lewis

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