Without question, securing that first full-time PR job is an extremely important career step.
The first key to starting your career on a successful path in the industry is to develop and implement a comprehensive strategy for distinguishing yourself from coworkers. This includes matters such as arriving at the office early and then staying later than most of your other colleagues, minimizing the number and length of breaks during the work day, asking intelligent and insightful questions during staff meetings, dressing professionally, and maintaining a sense of professionalism at all times.
The second key is determining the professional qualities most valued by your company and then finding ways that you can consistently demonstrate them. An easy way to uncover valued qualities is by asking your supervisor or HR manager. Typically, these traits include strong organizational skills, excellent oral and written communication capabilities, creativity, resourcefulness, and a positive attitude. A sincere willingness to learn and a deep desire to add or improve skills should also be in your repertoire.
Following these tips will certainly put you on the road to a successful start in the PR profession and on the path to a rewarding career and future.
Keith Pillow is VP at Abelson Group.
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