"Congress understood that motor carriers cannot efficiently compete if states and localities are free to impose burdensome regulatory regimes controlling their operations," said Bill Graves, president and CEO of the ATA, in a statement. "And Congress also noted that when motor carriers compete efficiently, consumers benefit."
The ATA is handling PR in-house, and is releasing statements, Op-Eds, and letters to the editor explaining its stance, Clayton Boyce, the VP of public affairs for the ATA, told PRWeek.
The Port released a statement on Tuesday that noted that the measures went into effect without incident and have seen a 95-97% compliance rate.
"The result has been an immediate reduction in pollution from older, dirty trucks operating in the Port area," the statement noted.
The Rogers Group, the new PR agency for the Port, is supporting strategic communications for the Clean Trucks Program, while the Port's in-house communications team is spearheading media relations.