One of the most lively audiences at this year's PRSA International Conference in Detroit is the younger set: PRSSA. At their career fair today the students showed no fear, marching up to prospective employers (lines were heavy at the agencies - Ketchum, Golin Harris, and Fleishman-Hillard to name a few). Even Target was there, recruiting not for a PR internship but for sales associates - with leadership qualities.
While speakers are covering everything from green marketing to ROI to crisis communications, one of the hottest topics is ... social media. And over and over, top communicators are saying you have to engage your whole staff in social media, not just the young ones.
Look for more coverage of the conference, including videos with Penelope Trunk, author of Brazen Careerist, Mike Cherenson (PRSA 2009 CEO), and more.