While speakers are covering everything from green marketing to ROI to crisis communications, one of the hottest topics is ... social media. And over and over, top communicators are saying you have to engage your whole staff in social media, not just the young ones.
Look for more coverage of the conference, including videos with Penelope Trunk, author of Brazen Careerist, Mike Cherenson (PRSA 2009 CEO), and more.
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