Critics debate Obama infomercial

Obama takes to the air; McDonald's rebrands double cheeseburger; WPP-Google team up; and more

Not since Ross Perot's quirky candidacy in 1992 has a presidential candidate purchased such major amounts of airtime to advertise himself. Obama goes on the air at 8pm tonight with a half-hour infomercial running on CBS, NBC, Fox, and various cable networks that is estimated to cost at least $3 million in total. (ABC chose not to participate.)

Enjoying a major cash advantage over the John McCain campaign, the Obama campaign has been able to place advertising in all sorts of unexpected places of late, including video games. Some political commentators wonder whether there might be a downside for the campaign in potentially irritating voters by the practically ubiquitous Obama advertising.

While McCain has objected to the infomercial delaying the start of the World Series game tonight, commentators say one of the main reasons voters might object to the infomericals – that they would interrupt their favorite programs – is not as much a problem these days thanks to the DVR.


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