Audio

Cause Marketing Roundtable 2008, part 1

Erica Iacono hosted a cause marketing roundtable at the PRWeek offices in New York on September 26. This clip discusses the benefits of using celebrities as ambassadors of cause marketing programs.

October 29, 2008

Erica Iacono hosted a cause marketing roundtable at the PRWeek offices in New York on September 26. This clip discusses the benefits of using celebrities as ambassadors of cause marketing programs.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register

Already registered?

Up next:

The firm's work with Axe will include product launches.

Axe names M&C Saatchi Sport & Entertainment North America as AOR

L-R: Shannon Lawler, Brian Snyder and Nick Head.

AxiCom bulks up senior leadership team

L-R: Michelle Vincent and David Jones.

Mofilm brings on Google exec Michelle Vincent as global CEO

There is a lingering complication to accurately portraying mental health, experts say.

Mental health in the era of COVID and mass shootings

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Witherell was previously a senior partner.

Finn Partners elevates Ryan Witherell to managing partner

Twenty-one people died in Tuesday's mass shooting in Texas. (Photo credit: Getty Images).

Interpublic, Omnicom CEOs condemn Texas elementary school mass shooting

Jennifer Chelstad

Allison+Partners hires Jennifer Chelstad as Seattle office head

Uptick in boomerang employees puts spotlight on agency culture

Uptick in boomerang employees puts spotlight on agency culture

LA and London: A tale of two cynics?

LA and London: A tale of two cynics?