Cause Marketing Roundtable 2008, part 1
Erica Iacono hosted a cause marketing roundtable at the PRWeek offices in New York on September 26. This clip discusses the benefits of using celebrities as ambassadors of cause marketing programs.
Erica Iacono hosted a cause marketing roundtable at the PRWeek offices in New York on September 26. This clip discusses the benefits of using celebrities as ambassadors of cause marketing programs.
