Erica Iacono hosted a cause marketing roundtable at the PRWeek offices in New York on September 26. This clip discusses the benefits of using celebrities as ambassadors of cause marketing programs.
Cause Marketing Roundtable 2008, part 1
Erica Iacono hosted a cause marketing roundtable at the PRWeek offices in New York on September 26. This clip discusses the benefits of using celebrities as ambassadors of cause marketing programs.
