Web influences all in 2008 presidential election

Web dominates presidential campaign; brand trust falling; questions on polls remain; and more.

With the presidential election only a day away, it's clear that the advent of new technology in recent years has heavily impacted the 2008 presidential campaigns, as well as the way they are covered, making this election far different than those in years past.

Many news outlets have ventured from their old methods of saving big news for an evening broadcast or the morning newspaper, and instead are leveraging technologies like social media and online video to further engage their audiences, The New York Times reports. Cable news outlets have been garnering record audiences, but some broadcasts on network news have been popular as well, showing that consumers are relying on a combination of channels to receive information.

Also:

Some question the accuracy of polls after a recent survey showed that political polls that include cell phone users show Obama leading McCain by 10 points, whereas he leads by only five points in land-line only polls.

Research by authors of a new book about consumer perceptions of brands found that today's consumers trust just 25% of brands, versus 52% in 1993.

The opinion pages of today's Wall Street Journal feature pieces written by Barack Obama and John McCain.

The E.W. Scripps Company has refocused its advertising sales efforts in an attempt to attract more local advertisers to its news Web sites and bring in a larger advertising revenue.

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