Marketers use election to build brand buzz

Election inspires marketers; Starbucks' free coffee promotion runs afoul election law; Dunkin' Donuts twitters; and more.

While the presidential election is top of mind, today, television networks and news outlets, like The Associated Press, announced they would not call a president-elect without a minimum of 270 electoral votes.

The election, which will reportedly energize voters in record numbers to go to the polls, has also caused consumer brands to market their products alongside the hype.

Some have light heartedly aligned messaging with the election through marketing efforts, like Qdoba Mexican Grill's and Burger King's online “poll-a-rizer” at

While others, like Krispy Kreme and Dunkin' Donuts, are providing free giveaways.

However, Starbucks' plan to provide voters with free coffee, briefly ran afoul of federal election laws (voting cannot be remunerated), but was ultimately fixed by re-wording the promotion to include anyone who asks for a tall coffee, today, whether voting or not.


Dunkin' Donuts starts to Twitter.

California Milk Processor Board's “Got milk?” campaign uses brand band White Gold and the Calcium Twins to reach teen girls about milk's beauty benefits.

Yahoo and Google continue to work on possible ad partnership.

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