Political Web sites look to expand

Expansion plans for some politically themed Web sites; Disney brand extends into luxury space; newspapers in high demand following election results; and more

A number of Web sites that focused on election-related topics throughout the presidential race are now considering various methods to adapt their outlets post-election. 

Politico plans to increase its staff, and is looking to broaden its coverage to four days a week when Congress is in session, according to the Wall Street Journal.  In addition, both Politico and Politicker will increase the amount of content they syndicate to newspapers.

Many people grew obsessed with tracking election coverage online during the past few months and would devour political news for hours at a time, but the question remains whether their interest in these sites will stay strong in coming months.


The Disney brand has expanded well beyond cartoon characters in recent years and now sells items such as wedding dresses, chandeliers, and Tinker Bell-inspired cashmere sweaters.

News Corporation reported a decline in third-quarter profits, while Time Warner's third-quarter net income remained stable compared to the same quarter last year.

Demand Media recently launched Pluck on Demand, a widget-based service that adds relevant content to publishing Web sites.

After Obama's election win, newspapers suddenly, and most likely momentarily, became a hot commodity.

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