The success of Barack Obama's presidential campaign was aided by savvy
online strategy and digital communications, as PRWeek
and others have pointed out. It appears he plans to continue in that tradition with the launch of Change.gov
- "office of the president-elect" - which includes not only the standard press room but also a blog, YouTube videos, and even online applications. The team clearly gets the need for speed on the Web, too. The site's first post was November 5. The Washington Post
predicts a "wired" presidency.
An interesting article by The New York Times
further delves into the president-elect's thought process on digital.
Like a lot of Web innovators, the Obama campaign did not invent anything completely new. Instead, by bolting together social networking applications under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton machine and then John McCain and the Republicans.