L'Oreal gives back

Last night, I attended the L'Oreal Legends Gala, held at the American Museum of Natural History in New York City. The event is a fundraiser...

Last night, I attended the L'Oreal Legends Gala, held at the American Museum of Natural History in New York City. The event is a fundraiser for the Ovarian Cancer Research Fund -last night's event raised more than $4 million dollars alone. But it is also a celebration of L'Oreal's commitment to the cause of ovarian cancer research, one that can often get lost in the "sea of pink" that is corporate support of breast cancer research. L'Oreal has supported OCRF for 11 years, through events and its Color of Hope makeup collection, raising $18 million in that time.

Not only was the event a great opportunity for some star gazing- Diane Keaton, Andie MacDowell, Pierce Brosnan, Milla Jovovich, and Kerry Washington were among the attendees- but it also was extremely comforting to see that even in a struggling economy, corporations and individuals are willing to give back to causes. It's something that PRWeek discovered in its 2008 Cause Survey, so it was nice to see it affirmed with a real-life example.

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