Survey: TV wins credibility contest

Ranked on a scale of one to 10, adult consumers said television is the most credible form of media in terms of news and...

Ranked on a scale of one to 10, adult consumers said television is the most credible form of media in terms of news and information, followed by daily newspapers and radio.



TV scored a credibility ranking of 6.6, according to a survey conducted September 4-7 by Opinion Research Corp. and sponsored by ARAnet, a content-distribution firm. Daily newspapers scored a ranking of 6.3, while radio earned a tally of 6.


The 1,005 consumers gave online outlets a ranking of 5.6, weekly community newspapers a score of 5.2, and magazines a mark of 4.6. Free shopping guides were the only medium to score below 4, getting a 3.5 ranking.

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