Sony Ericsson selects Burson AOR for North America

NEW YORK: Sony Ericsson (SE) has named Burson-Marsteller its AOR for North America. Burson will be tasked with promoting all of the mobile handset provider's major product launches, sponsorships, and brand initiatives including CES and the Sony Ericsson Open. Last year, SE selected Burson as its global AOR to centralize its PR function. The company's former North American AOR was GolinHarris.

NEW YORK: Sony Ericsson (SE) has named Burson-Marsteller its AOR for North America. Burson will be tasked with promoting all of the mobile handset provider's major product launches, sponsorships, and brand initiatives including CES and the Sony Ericsson Open. Last year, SE selected Burson as its global AOR to centralize its PR function. The company's former North American AOR was GolinHarris.

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