MGM uses YouTube to expand online presence

This week, MGM introduced channels on YouTube to show full-length movies, popular TV shows, and well-known clips

This week, MGM introduced channels on YouTube to show full-length movies, popular TV shows, and well-known clips. This comes a few weeks after CBS announced a similar partnership with the video-sharing Web site.

As more viewers turn to the Internet to watch their favorite shows, Hulu.com has increased in popularity and other networks and studios have embraced showing their content online. MGM and CBS seem to be a bit late to the party, but these new partnerships will help serve consumers and expand the brands in the online space.

"We're looking to mine the breadth and depth of the MGM library to build out and promote branded, multi-platform opportunities on demand, online, and wherever viewers consume their entertainment," said Jim Packer, co-president of MGM Worldwide Television, in a statement.

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Barney Stinson, Neil Patrick Harris' character on CBS's How I Met Your Mother, celebrates his new holiday, "Not A Father's Day," with a Web site.

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