As more viewers turn to the Internet to watch their favorite shows, Hulu.com has increased in popularity and other networks and studios have embraced showing their content online. MGM and CBS seem to be a bit late to the party, but these new partnerships will help serve consumers and expand the brands in the online space.
"We're looking to mine the breadth and depth of the MGM library to build out and promote branded, multi-platform opportunities on demand, online, and wherever viewers consume their entertainment," said Jim Packer, co-president of MGM Worldwide Television, in a statement.
Also hot online:
Season five of Bravo's Top Chef debuts tonight. The show recently introduced an online restaurant finder for viewers to discover where the chefs like to eat.
Barney Stinson, Neil Patrick Harris' character on CBS's How I Met Your Mother, celebrates his new holiday, "Not A Father's Day," with a Web site.
The artists of Dark Horse Comics are blogging on the Web site for Portland, OR-based bookseller Powell's.
Former MTV news personality Kurt Loder expanded his brand and launched a Web series, Lapdance, in which he interviews celebrities via laptops, contrary to what else the title might suggest.
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