The digital side of the 'Street'

Sesame Street, that staple of PBS television and children's-and parents'- lives for nearly 40 years, is making its next step into the world of Web...

Sesame Street, that staple of PBS television and children's-and parents'- lives for nearly 40 years, is making its next step into the world of Web 2.0. On Monday, Sesame Workshop, the nonprofit that produces Sesame Street, announced that for the first time full episodes of the show would be available on Hulu, YouTube, and iTunes. This move coincides with the recent launch of a new Web site in August, just before the debut of the 40th season. It also falls in line with what Gary Knell, Sesame Workshop's CEO, told me about the company's digital plans when I interviewed him for the recent PRWeek/Burson-Marsteller CEO Survey article.

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