Ogilvy partners with Radian6

WASHINGTON: Ogilvy PR Worldwide's 360 Digital Influence, the firm's social media and word-of-mouth practice, has deployed Radian6 social media monitoring tools for all digital teams around the globe. Radian6 gathers real-time information from blogs, video sharing sites, and other social media channels with capabilities in nine languages. The two companies will work together to refine the use of the tool in Asian, European, and North American markets.

WASHINGTON: Ogilvy PR Worldwide's 360 Digital Influence, the firm's social media and word-of-mouth practice, has deployed Radian6 social media monitoring tools for all digital teams around the globe. Radian6 gathers real-time information from blogs, video sharing sites, and other social media channels with capabilities in nine languages. The two companies will work together to refine the use of the tool in Asian, European, and North American markets.

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