More details emerged November 13 about the phony issue of The New York Times distributed to commuters this week by an alliance of liberal activist groups and volunteers.
- Andy Bichlbaum, co-founder of Yes Men, a group partially responsible for the prank, told the New York Post that small donations funded the bulk of the event’s $100,000 cost.
- New York Magazine reports that while activist organizations got most of the credit for the stunt, many of the individuals who authored the paper are media members, including a few from the derided newspaper itself. “There were a few people from the Times – we can’t tell you who they are,” Steve Lambert, an organizer, told New York. “They’re respectable journalists.”
- The Times, which gave the prank coverage on page C7, questions whether the groups inflated the number of distributed copies. “The statement said that 1.2 million copies were printed, more than the weekday circulation nationwide for real issues of the Times,” reported Richard Perez-Pena and Brian Stelter. “That number is suspect, if only because of the printing costs that would be involved.”