A partnership that allowed General Motors to integrate two of its vehicles into NBC programming has hit a snag. The network canceled the show, My Own Worst Enemy, due to struggling ratings.
The New York Times reports that NBC will air the five remaining episodes of the show, but the cancellation reveals that even seemingly promising opportunities for brand integration and product placement will not always be successful if viewers reject the show.
Snapple gets a makeover.
China eased some of its media licensing rules, and will now allow foreign news and information agencies to compete more freely to sell their services within the country.