The Lowdown

Awards/viral videos/budgets/vnrs/publicity/internal comms/magazines/crisis comms

“KAREN RYAN REPORTING”
The famous signoff that set off a firestorm of controversy when featured at the end of a VNR promoting Medicare for the Department of Health and Human Services in 2004. It was subsequently picked up and run verbatim by several news stations across the country, and was later deemed “covert propaganda” by a GAO report

AUSTIN POWERS, THE SPY WHO SHAGGED ME
Winner of the first PRWeek Campaign of the Year Award in February 2000

$80 million
Total reportedly spent by P&G on PR in 2005 and 2006, according to a document given to firms during a review, which PRWeek obtained in 2007

496
Number of issues published by PRWeek

MR. T
Viral video featuring the former A-Team star is reportedly the reason Hitachi Data Systems and Hill & Knowlton ended their relationship in 2007

8,500 Video iPods
Incentive given to all National Semiconductor employees as part of an internal communications effort in 2006. The company was later criticized for requesting the iPods back when some of the staffers left

PRETEXTING
d. Pretending to be someone else in order to obtain information, typically over the phone.

Tactic used by an investigator hired by HP to find leaks from the board of directors, affecting nine reporters and causing a months-long scandal in 2006

Emulex
Pharma company whose stock fell 62% on August 25, 2000, after a former Internet Wire staffer, who was shorting the stock, sent out a fraudulent press release claiming Emulex's CEO was stepping down

20,184%
Unaudited increase in hi-tech revenue for Charles Ryan Associates from 1998 ($1,852) to 1999 ($375,667)

$4.4 million
Average spent by businesses on PR in 2000, according to September 2000 Harris/Impulse Client Survey

Mark McGwire
St. Louis Cardinals slugger deemed to have the best publicity (tied with astronaut John Glenn) in PRWeek's inaugural Best & Worst survey in 1998. That opinion changed a bit later on

19
Number of awards won by both Weber Shandwick and Edelman in the nine-year history of the PRWeek Awards*

*This figure includes awards won by agencies subsequently acquired by those two firms

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