Motrin ad riles up mommy bloggers

J&J's new "baby wearer" ad upsets moms; MTV shutters TRL; Salvation Army tests credit card donations; and more

Johnson & Johnson riled up mommy bloggers Saturday after posting an ad on its Web site that attempted comraderie with moms that endure aches and pains from carrying a baby in a sling, or as the ad called it “baby wearing.”

The ad's commentary that “wearing your baby seems to be in fashion” and “moms that wear their babies cry more than those who don't. I sure do!” resulted a series of Twitter comments from upset mothers and angry bloggers calling for boycotts.

The ad was subsequently removed from the site, and an apologetic statement was sent to key media, like The New York Times, and bloggers.

Also:

In Europe, Obama appears to be reviving a positive image of America.

CNN ponders its content strategy after an election-season ratings boon.

The Salvation Army tests credit card donations in select markets as it kicks off annual “Red Kettle” campaign.

MTV's decade-old video variety show TRL (formerly Total Request Live) aired its final show on Sunday. In recent years, the show had seen its audience challenged by YouTube and other social media channels.

Advertising company Epoch Films acquired Kirt Gunn & Associates, a boutique interactive agency, and has launched Dandelion, a “brand storytelling” company that will create brand-sponsored entertainment to engage audiences.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.