WASHINGTON: Divided We Fail launched the second phase of a campaign on November 11 that is aiming to provide healthcare reform and financial security under the Obama Administration. Divided We Fail is a coalition, created in January 2007, made up of the AARP, Business Roundtable, Service Employees International Union (SEIU), and National Federation of Independent Business (NFIB). Along with a $1 million advertising budget for November, the campaign will include media outreach that is focusing on the major dailies and Beltway Press. The campaign will ramp up again in mid-January, said Drew Nannis, director of media relations for advocacy at AARP. He added that the four organizations are providing the campaign's PR services internally.
Divided We Fail launches new phase of campaign
WASHINGTON: Divided We Fail launched the second phase of a campaign on November 11 that is aiming to provide healthcare reform and financial security under the Obama Administration. Divided We Fail is a coalition, created in January 2007, made up of the AARP, Business Roundtable, Service Employees International Union (SEIU), and National Federation of Independent Business (NFIB). Along with a $1 million advertising budget for November, the campaign will include media outreach that is focusing on the major dailies and Beltway Press. The campaign will ramp up again in mid-January, said Drew Nannis, director of media relations for advocacy at AARP. He added that the four organizations are providing the campaign's PR services internally.
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