Divided We Fail launches new phase of campaign

WASHINGTON: Divided We Fail launched the second phase of a campaign on November 11 that is aiming to provide healthcare reform and financial security under the Obama Administration. Divided We Fail is a coalition, created in January 2007, made up of the AARP, Business Roundtable, Service Employees International Union (SEIU), and National Federation of Independent Business (NFIB). Along with a $1 million advertising budget for November, the campaign will include media outreach that is focusing on the major dailies and Beltway Press. The campaign will ramp up again in mid-January, said Drew Nannis, director of media relations for advocacy at AARP. He added that the four organizations are providing the campaign's PR services internally.

WASHINGTON: Divided We Fail launched the second phase of a campaign on November 11 that is aiming to provide healthcare reform and financial security under the Obama Administration. Divided We Fail is a coalition, created in January 2007, made up of the AARP, Business Roundtable, Service Employees International Union (SEIU), and National Federation of Independent Business (NFIB). Along with a $1 million advertising budget for November, the campaign will include media outreach that is focusing on the major dailies and Beltway Press. The campaign will ramp up again in mid-January, said Drew Nannis, director of media relations for advocacy at AARP. He added that the four organizations are providing the campaign's PR services internally.

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