PRN acquires Xinhua PR Newswire

BEIJING: PR Newswire (PRN) has acquired Xinhua PR Newswire, a Chinese distribution service. PRN and Xinhua Finance had a marketing alliance that formed Xinhua PR Newswire, where PRN would provide the distribution platform and strategy and Xinhua Finance would handle the daily operation of the company. The acquisition places all employees, contracts, and other business interests in PRN's hands, and the division will be rebranded as PR Newswire China. The company has also acquired Xinhua Finance's corporate announcement businesses in Hong Kong, Singapore, and Taiwan. These will be rebranded as PR Newswire Asia.

BEIJING: PR Newswire (PRN) has acquired Xinhua PR Newswire, a Chinese distribution service. PRN and Xinhua Finance had a marketing alliance that formed Xinhua PR Newswire, where PRN would provide the distribution platform and strategy and Xinhua Finance would handle the daily operation of the company. The acquisition places all employees, contracts, and other business interests in PRN's hands, and the division will be rebranded as PR Newswire China. The company has also acquired Xinhua Finance's corporate announcement businesses in Hong Kong, Singapore, and Taiwan. These will be rebranded as PR Newswire Asia.

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