WASHINGTON: The American Legacy Foundation, the Washington-based nonprofit behind the "Truth" campaign, released a study November 10 that showed one- quarter of smokers may smoke more due to stress from the economic downturn, and 9% of former smokers may start smoking again. An audio news release was sent to radio stations across the US, to reach low- and middle-income consumers. The study, which was conducted with Harris Interactive, was released to coincide with Lung Cancer Awareness Month in November. The ad*itive, the Philadelphia-based AOR for the "Truth" campaign, is providing support and trade media outreach.
American Legacy releases study about economy's effect on smokers
WASHINGTON: The American Legacy Foundation, the Washington-based nonprofit behind the "Truth" campaign, released a study November 10 that showed one- quarter of smokers may smoke more due to stress from the economic downturn, and 9% of former smokers may start smoking again. An audio news release was sent to radio stations across the US, to reach low- and middle-income consumers. The study, which was conducted with Harris Interactive, was released to coincide with Lung Cancer Awareness Month in November. The ad*itive, the Philadelphia-based AOR for the "Truth" campaign, is providing support and trade media outreach.
