An interesting thing happened after that... AIG responded directly. Since then, the insurer (and recent addition to the Burson roster) has been engaging in a dialogue with SusanG and the Daily Kos readers. An AIG corporate PR manager, Peter Tulupman, took a few questions from among the dozens that were submitted to the site and sent a reply, which was posted on Saturday.
"We’re dealing with a toxic media environment with inaccurate reporting and erroneous stories," Tulupman said to PRWeek. "Engaging with blogs allows us to speak directly to citizens without the filter or biases of a reporter or editor. It’s different from PR that we’ve been doing with the press. We’re trying to engage in a dialogue."
Tulupman went on to say that "engaging with blogs is part of the PR plan." The posts have generated literally hundreds of comments and, since SusanG calls this first set of questions "Chapter 1", certainly there are many people eager to read Chapter 2.