Honoring public service and PSAs
Wednesday night, I attended the Advertising Council's Public Service Award Dinner, where the organization honored GE chairman and CEO Jeffrey Immelt for his commitment to...
Wednesday night, I attended the Advertising Council's Public Service Award Dinner, where the organization honored GE chairman and CEO Jeffrey Immelt for his commitment to public service. The awards ceremony, which was held at the Waldorf-Astoria in New York, kicked off with former American Idol Fantasia performing with the Brooklyn Youth Choir. The master of ceremonies for the evening, NBC Nightly News' Brian Williams, was both entertaining and serious, as he touched on the current economic situation and how the Ad Council and its PSA work will continue through the times.
In addition to honoring Immelt, the Ad Council also awarded its Gold, Silver, and Bronze Bells for Creative Excellence to advertising agencies for their work with PSAs. The Bronze award went to Campbell-Elwald for the Fatherhood Involvement campaign, while the Silver award was given to TBWA/Chiat/Day for the Anti-Steroids campaign. The Gold Bell was awarded to ArnoldNYC for the Think Before You Speak Campaign, in partnership with the Gay, Lesbian, and Straight Education Network (GLSEN), which PRWeek covered earlier this year.
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