'WSJ's' Thomson calls for new voice in media at NEXT Conference

NEW YORK: At PRWeek's Next Conference yesterday, The Wall Street Journal's Robert Thomson chastised the mainstream media for reporting "pompously."

NEW YORK: The Wall Street Journal's Robert Thomson chastised the mainstream media for reporting “pompously” at PRWeek's Next Conference on November 19.

Thomson, managing editor of WSJ and editor-in-chief of Dow Jones & Co., said that the media needed to have more regard for the rights and interests of their readers.

The conference, which featured industry leaders discussing the future of multiple topics, was sponsored by Capstrat, Edelman, Ketchum, The NewsMarket, Ogilvy PR Worldwide, Porter Novelli, Waggener Edstrom, and Weber Shandwick.

Thomson also noted a 20% jump in WSJ newsstand sales in recent months. He credited WSJ's creation of specialized content for the rise in sales and added that the paper's coverage also allows it to maintain subscription-gated Web content.

“I think [News Corp. chairman and CEO] Rupert [Murdoch] saw the value in that before he bought the company,” said Thomson.

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