Grain Foods Foundations retains Mullen as AOR

WENHAM, MA: The Grain Foods Foundation (GFF), a joint venture of members of the milling and baking industries, decided to keep Mullen PR as its AOR, following a competitive review. The agency has been AOR for the group since 2003, but GFF decided to conduct a review after five years of working with Mullen, as a matter of due diligence. As AOR, Mullen will implement integrated marketing campaigns, build consumer awareness of the health benefits of bread and other grain foods, and handle PR and guerrilla marketing campaigns for GFF.

WENHAM, MA: The Grain Foods Foundation (GFF), a joint venture of members of the milling and baking industries, decided to keep Mullen PR as its AOR, following a competitive review. The agency has been AOR for the group since 2003, but GFF decided to conduct a review after five years of working with Mullen, as a matter of due diligence. As AOR, Mullen will implement integrated marketing campaigns, build consumer awareness of the health benefits of bread and other grain foods, and handle PR and guerrilla marketing campaigns for GFF.

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