PARIS: Publicis Groupe has acquired Sao Paulo-based digital agency Tribal. The Tribal brand will remain, and the firm will be aligned with the Digitas global network. Tribal, which has 100 employees, specializes in a variety of services including strategic brand planning and interactive campaigns. Among its clients are Chrysler, Whirlpool, and Microsoft. CEO Pierre Mantovani and chief creative officer Renato Fabri will continue to run the firm, reporting to François de La Villardière, CEO of Digitas Latin America.