Yang's messages carry on

Even though Jerry Yang is gone, the messages he put into place at Yahoo aren’t, according to Brad Williams, VP of corporate communications at Yahoo....

Even though Jerry Yang is gone, the messages he put into place at Yahoo aren’t, according to Brad Williams, VP of corporate communications at Yahoo. “We’re focused on moving the business forward,” Williams told PRWeek.

Yang’s three strategic initiatives will still mold much of the company’s messaging, he added. Those include, making the troubled company a starting point for more users; opening the platform for more innovation; and driving interest from advertisers.

“That is not changing,” he noted. “It may at some point in the future but not now.”

Yang’s resignation hasn’t resulted in any changes in Yahoo’s communications department either. But once the successor is named, the communications team will likely have several additional messages to espouse around that selection, he added.

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