Healthcare Panel, part 1
Audio
Erica Iacono hosted a healthcare panel in Philadelphia on November 6. In this clip, Laurie Hurley, managing director of the New York office of Resolute Communications; Gwen Fisher, assistant VP of public relations at Wyeth Pharmaceuticals; and Ray Kerins, VP of worldwide communications at Pfizer, discuss their interaction with the media and how they communicate the complex issues of risk and benefit when working with reporters.
Erica Iacono hosted a healthcare panel in Philadelphia on November 6. In this clip, Laurie Hurley, managing director of the New York office of Resolute Communications; Gwen Fisher, assistant VP of public relations at Wyeth Pharmaceuticals; and Ray Kerins, VP of worldwide communications at Pfizer, discuss their interaction with the media and how they communicate the complex issues of risk and benefit when working with reporters.