On November 6, Erica Iacono and I traveled to Philadelphia to host PRWeek
's healthcare roundtable and a panel discussion. The roundtable, which is scheduled to appear in our December 1 print issue, covered everything from the FDA's view on social media to how pharmaceutical companies need to educate reporters about drug safety issues.
The panel, which was open to the public, featured an hour-long discussion with Laurie Hurley, MD of the New York office of Resolute Communications; Gwen Fisher, assistant VP of PR at Wyeth Pharmaceuticals; and Ray Kerins, VP of worldwide communications at Pfizer.
I've posted two podcasts (here
) and a video
where the three discuss the merits of social media for Big Pharma.
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