Some brands, like Doritos and Dubai Duty Free, are hoping to gain attention by offering seven figure prizes. David Malencon, chief executive of the Ito Partnership, a brand consultancy, told the Times that when many companies are cutting their marketing budgets, such a strategy may result in “selling out your brand for a couple quarters of growth.”
Starbucks warns investors that it expects to see a drop in sales.
P&G brings back it's Charmin promotional bathrooms for a third year, complete with flat-screen televisions and bathroom attendants.
GM and Tiger Woods mutually ended the golf star's nine-year endorsement deal, due to Wood's increased interest in personal time and the automaker's budget-focused mindset.