SEOUL, SOUTH KOREA: Samsung is reviewing agencies to lead its global electronics division, according to several industry sources. The task involves working with the company's Korean corporate headquarters. The selected agency would also support other firms that work on the business in other geographies, said a source familiar with the review.
Samsung has already met with the bidding agencies, said another source. The account budget is “mid-sized” and Edelman is pitching the business as the incumbent, the source added. Edelman declined to comment.
According to one source, the review will not affect Samsung's other firms. MWW Group is North American AOR for Samsung. MWW CEO Michael Kempner said his firm is not pitching for the account.
Multiple Samsung reps reached in New York and South Korea were unable to comment on this report.