There are tangibles and intangibles to consider when interviewing candidates at any level. Does the candidate write clearly and with authority? Does the candidate demonstrate persuasive verbal skills? Does he or she behave professionally? Some of these attributes can be assessed during the interview process. Writing and grammar skills can also be tested fairly easily.
However, it is also important to try to get a sense of how the candidate thinks and approaches problems. Consider giving an assignment that requires the candidate to assess a PR case and prepare a written analysis with recommendations.
It's also important to consider the candidate's college background. Someone who worked through college, achieved excellence academically, and belonged to many organizations might be considered dedicated and a team player. Finally, consider intangibles. A few key traits an entry-level candidate should possess are a passion for the business and a desire to learn.
Steve Seeman is VP at Makovsky & Company.
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