Some small businesses look to events rather than advertising

A number of small businesses are holding events this holiday season as a way to draw consumers without having to spend large amounts of money on advertising. Looking to gain an extra boost of publicity at a time when many consumers are hesitant to spend, the businesses have held events like theme parties, comedy shows, or just simply offered free food.

Besides events, other small retail businesses have made attempts to reach consumers by creating Facebook pages and employee blogs, rather than through their usual advertising.

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