Some small businesses look to events rather than advertising

Events becoming more popular among small businesses; Spitzer to write column for; additional publishing staff cuts; more

A number of small businesses are holding events this holiday season as a way to draw consumers without having to spend large amounts of money on advertising. Looking to gain an extra boost of publicity at a time when many consumers are hesitant to spend, the businesses have held events like theme parties, comedy shows, or just simply offered free food.

Besides events, other small retail businesses have made attempts to reach consumers by creating Facebook pages and employee blogs, rather than through their usual advertising.


Former New York Governor Elliot Spitzer will write a biweekly column for focused on the economy and financial regulation.

Among other retailers trying to lure consumers with coupons, Lucky Brand, with PR agency Lime Public Relations and Promotion, created an online game that rewards success with a discount coupon of increasing value.

Further staff cuts hit the publishing industry.

Virgin Mobile said it will announce a new service to customers in its network, which will offer updates from multiple social networking Web sites on a single page.

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