Besides events, other small retail businesses have made attempts to reach consumers by creating Facebook pages and employee blogs, rather than through their usual advertising.
Also:
Former New York Governor Elliot Spitzer will write a biweekly column for Slate.com focused on the economy and financial regulation.
Among other retailers trying to lure consumers with coupons, Lucky Brand, with PR agency Lime Public Relations and Promotion, created an online game that rewards success with a discount coupon of increasing value.
Further staff cuts hit the publishing industry.
Virgin Mobile said it will announce a new service to customers in its network, which will offer updates from multiple social networking Web sites on a single page.