The 'nitty gritty' from Cutrone

People's Revolution owner Kelly Cutrone is at it again, doing PR for her PR for her PR, and everything else under the sun. Cutrone is working on a new reality show about her agency, "to showcase the nitty-gritty side of fashion publicity," reports the New York Post. And this is not another Laguna Beach spin-off as Cutrone is working with production company The Magic Elves. "Think of it as 'The Wizard of Oz' meets Stephen King meets 'Rhoda,' she tells the Post, adding, "I'm really sure we're gonna be the first p.r. company to be on TV that showcases what really goes down."

Could this project be the icing on the cake (imagine The Hills as the cake) and actually up the bar for other fashion PR agencies that refuse to be in the spotlight? More to come.