Canada interview: Mark Nusca of PN discusses impact of media cuts

TORONTO: In recent weeks, some of Canada's major media companies—CanWest Global Communications, CTVglobemedia, and Rogers Media—have all made significant staffing cuts. Porter Novelli Canada's VP and regional director Mark Nusca—a former journalist with The Globe and Mail and National Post—spoke to PRWeek about the challenges that PR pros and their clients face in a retracting and evolving media environment.