TORONTO: George Brown College selected Apex Public Relations as its AOR. A key part of the strategy will be trying to reach new Canadians, a segment of the population that is underemployed, said Ken Evans, VP, Apex.
In addition, it will work to ensure that George Brown is involved in conversations about Toronto's future, whether in academia circles or elsewhere. “The mandate of an institution smack dab in the middle of Toronto is very much about where the city is today, and where it's going over the next 10 to 15 years, especially from an economic standpoint,” Evans said.
The college shortlisted two other agencies prior to selecting Apex. George Brown College previously worked with Media Profile.