NEW YORK: Weber Shandwick has folded its Screengrab social marketing practice into its global digital practice as the practice expands to take on more multinational work.
The firm appointed Chris Perry to EVP of digital strategy and operations, and James Warren to chief creative officer.Perry is based in Los Angeles, and is also GM of its Southern California operations. Effective December 11, he began overseeing WS' worldwide digital team, strategy, and service offerings. London-based Warren is working with agency staff to drive business results with key online communities.
While the duo replaces Bonin Bough, former director of Screengrab who joined PepsiCo. in September, they will also focus on expanding the practice globally, said Gail Heimann, the firm's vice chair. Both Warren and Perry report to Heimann.
“It's a significantly different remit, because we're now expanding the footprint of our global business,” Heimann said.
The responsibilities of the digital practice group and Screengrab will overlap, but global work will primarily be tasked to the digital practice. Members of the Screengrab team now report to Perry and Warren.
“We have – and will continue to have and grow – the brand Screengrab,” she noted. “It's been good for us, but it never operated beyond the US.”
She also said the digital practice will add staff members as it takes on additional business. The agency plans to announce new digital offerings in coming months.