Study finds social media gaining budget share, senior-level support

TORONTO: Eighty-two percent of Canadian business leaders and senior marketers will spend as much or more on social media in 2009 as they did in 2008, according to the Com.motion-Pollara's "Social Media Barometer," a survey of 401 business and marketing leaders. The survey was conducted by Pollara Strategic Insights for Com.motion, the social media marketing division of Veritas Communications.