Ericho Direct opens for business

TAMPA, FL: Firm heads from Ericho Communications and direct-response advertising agency Focus, Eric Yaverbaum and Raul Vazquez, will officially launch Ericho Direct, a firm specializing in direct response initiatives, on January 1, 2009. Ericho Direct will work in-house at the Tampa-based Focus agency. This is the third collaboration for Ericho Communications. The others are Ericho White Plains in New York and Ericho Inside, a PR agency operating in conjunction with DiMassimo Goldstein Advertising Agency, also based in New York.

TAMPA, FL: Firm heads from Ericho Communications and direct-response advertising agency Focus, Eric Yaverbaum and Raul Vazquez, will officially launch Ericho Direct, a firm specializing in direct response initiatives, on January 1, 2009. Ericho Direct will work in-house at the Tampa-based Focus agency. This is the third collaboration for Ericho Communications. The others are Ericho White Plains in New York and Ericho Inside, a PR agency operating in conjunction with DiMassimo Goldstein Advertising Agency, also based in New York.