Cramer-Krasselt to promote Kentucky Derby
December 18, 2008
NEW YORK: Churchill Downs recently hired Cramer-Krasselt to promote the Kentucky Derby and the Kentucky Oaks, which is the Derby's companion event. C-K's New York office will help create a brand identity and creative strategy for both events in an attempt to broaden the reach and relevance of each brand. This is the first time Churchill Downs has hired a national marketing and communications firm for help developing the Kentucky Derby and Kentucky Oaks brands.
NEW YORK: Churchill Downs recently hired Cramer-Krasselt to promote the Kentucky Derby and the Kentucky Oaks, which is the Derby's companion event. C-K's New York office will help create a brand identity and creative strategy for both events in an attempt to broaden the reach and relevance of each brand. This is the first time Churchill Downs has hired a national marketing and communications firm for help developing the Kentucky Derby and Kentucky Oaks brands.
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