NEW YORK: Churchill Downs recently hired Cramer-Krasselt to promote the Kentucky Derby and the Kentucky Oaks, which is the Derby's companion event. C-K's New York office will help create a brand identity and creative strategy for both events in an attempt to broaden the reach and relevance of each brand. This is the first time Churchill Downs has hired a national marketing and communications firm for help developing the Kentucky Derby and Kentucky Oaks brands.
Cramer-Krasselt to promote Kentucky Derby
NEW YORK: Churchill Downs recently hired Cramer-Krasselt to promote the Kentucky Derby and the Kentucky Oaks, which is the Derby's companion event. C-K's New York office will help create a brand identity and creative strategy for both events in an attempt to broaden the reach and relevance of each brand. This is the first time Churchill Downs has hired a national marketing and communications firm for help developing the Kentucky Derby and Kentucky Oaks brands.
