1. My Best Friend's Girl
Marketing woes were obvious when one of its stars, comedian Dane Cook, posted a widely circulated blog about his dissatisfaction with the film's promotion.
2. The Rocker
Despite having The Office's Rainn Wilson as its star and a plot based around rock ‘n' roll, the marketing simply didn't, well, rock.
3. Zach and Miri Make a Porno
With a poster that wasn't permitted in the US and a title that drew the ire of many parents, Kevin Smith's film didn't get the marketing plan it had hoped for.
4. Kit Kittredge, An American Girl
The marketing for the film didn't live up to the actors in it, including an Oscar-nominated 12-year-old lead actress, Abigail Breslin. Maybe the part about the “early years of the Great Depression” hit a little too close to home.
5. Incredible Hulk
There were indeed previews for the Edward Norton version of this comic book classic, but the marketing for the DVD release seemed more prevalent than that for the theater version.